Every brand has a story.
Something just doesn’t come out of nothing.
The story of When Watches is not as long as the story of the actual watch though.
One account of the origin of the word “watch” is that it came from the Old English word woecce which meant “watchman”, because it was used by town watchmen to keep track of their shifts. Another says that the term came from 17th century sailors, who used the new mechanisms to time the length of their shipboard watches (duty shifts).Read more