BRAND STORY

Since its inception in 2008, WHEN has been a brand dedicated to the moment. Our approach of when not if has led us to explore new places, inspire adventure and boldly go where others have not.

It is the foundation upon which our brand has transformed from a small clothing company into a leading contemporary watch and accessory business. We design watches for individuals who are curious, hungry and daring. Time ties us together in this world as a universal language, and how we use it is up to us. At WHEN, we believe that your time starts now. We want to be part of your conscious future. It is your adventure, your discovery, your exploration, your next trip. We can guide, but we can’t cultivate the spirit. That must come from you. Take the risk. Introduce yourself. We will open up the space with time.